How to Create Your Company Values


Welcome to Day 3 of the 5 day leadership direction challenge - What are your company’s Values?

In the last two videos we spoke about how to create vision and mission statements for your company.

Although it is easy to create such statements, the point of creating such statements is that some leaders are better at communicating these than others. Different company leaders have different personalities and the objective of communicating all these statements is to facilitate the work going on in the company at all levels. So, as a leader, these statements serve to facilitate the work going on beneath you.

At the end of the day, as we all know, leadership is not about knowing all the answers. Leadership is about communicating what we do and why, creating a clear picture of the company’s objectives to share with the company’s stakeholders – especially the frontline staff.

In a nutshell, Values equals culture.

Coca Cola defines values as the company’s behavioural compass. Core values statements play an active role in business practice and foster confidence and happiness in the employees who work with the values every day.

  • Coca cola’s values include having the courage to shape a better future, leveraging collective genius, being real, and being accountable and committed.
  • For the Build-A-Bear workshop, values like Di-Bear-City and Atta-Bear are life values as well as company values,” CEO Sharon John says, “They are unifying for our organization.”
  • LL Bean’s core values statement is clear: “Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.

Do you have enough information now to create your company’s Values statement? If so, I’d really like to hear what you’ve come up with. Email us at with your new company values statement.

Join me for a journey to transform your business. Just click the link below (yes, that one right there, under the video).

We’ll show you how to work with your business and your customers to change and transform your company.

Next, we’ll be talking about How to Create your company Principles, so stay tuned by subscribing to our channel!