WHY THE BUSINESS DEEP DIVE PROGRAM?
It all started when...
WHY THE BUSINESS DEEP DIVE PROGRAM?
Following the takeover of my company in 2014, I’ve been looking to do something to make an impact on the lives of others. With £3.5 m raised by my team and I, and having built the company to £MM I felt I had it in me to ‘go again’ and start another big adventure.
But in 2014 I didn’t know what it was just yet. So, I answered the requests from friends to help them in their businesses, and through that journey became a Business Consultant for a cyber security company (full business plan), then went on to create business plans for an online auction house, then most recently to a £10m software house (for a business transformation). The last contract ended in August 2016 and, having been working with the Chairman so he could step in to the company with full knowledge of the business, I decided I really liked helping small companies succeed and it gave me such pleasure working with him and watching the turnaround.
You see, I’d seen the statistics too:
Can you believe that 50% of businesses fail in their first 5 years? Source – Motley Fool May 2017
And why are entrepreneurs not spending 50% of their time on sales and marketing to get their business going.?
And this baffles me because:
- Small businesses accounted for 99.3% of all private sector businesses at the start of 2016 and 99.9% were small or medium-sized (SMEs).
- Although 80% of businesses succeed after the first year, we’re battling a downward trend in all of the first 5 years.
- Total employment in SMEs was 15.7 million; 60% of all private sector employment in the UK. So there is a lot of reliance on SME employers
· Small firms spend four days per month battling red tape.
In the beginning, you are your business. And the business takes on your personality.
It is now more important than ever for small business to know their ideal client, have a solid product or service offering in order to drive sales into their business. And I would like this to be almost effortless.
But I find that new small business owners really need to go deeper to understand why they are in business in the first place.
In most cases I see:
- A need for spending time on sales, new business ownders preferring to live in their towers of expertise or hiding behind their screens
- As a result they do not know their ideal client and they don’t put themselves out there enough.
- And they do not have the strategies to sell – yes, sales requires strategies.
For example, how many of you are going to follow up on the business networking meetings you had recently – remember those business cards?
So I had the passion. And, for me it was about gaining the know-how. Therefore, I set on my quest to gain the knowledge to creating an online course, and did so within a few short months.
In the meantime, (and actually since 2016) my work to get results by other means was also gaining momentum. I became a coach and a mentor to very many people, throwing myself into the fray, making a difference to others’ lives and helping them get great results. 200 people in 200 days had been my goal and I made it my mission to achieve this.
So, I created the Business Deep Dive course to help small businesses succeed and I coach business owners on how to get as much value out of their business as possible.
Then, in January 2017 I started giving my online course as a BETA test to 89 students. So many benefitted from the course. I had proved concept and had a course which was more than just a course – a workshop - which worked, and achieved tangible results for their business. The course lasted until April 2017.
I’m now taking this course to a new level and making it even better, with a focus on only up to 15 students this week.
People often ask me, with my corporate background, a very business-y CV and all of my experience of running a company for 12 years why I would go back to small business?
In truth, big or small, it doesn’t really matter to me what size a business is. I suppose what really interests me is how I can help people influence the personality of their business and tie this in with their personal lives, and get massive results and success whilst doing what they love to do, which is what I’m doing with my own business now anyway. No one should sit in struggle if they’re doing what they love to do. Simply too, I thrive when others succeed.
I’d really love to know how you would like help with your business if you would like to share this with me in the survey here: